Rebels with Causes
We lead with an alternative point of view, providing bold cups of the World’s Strongest Coffee to our people. We find fresh ways to enjoy coffee and we foster community along the way. Disrupting the status quo interests us, so we create edgy, sarcastic content. We live to rebel against blah beans—and a boring, lackluster life.
Our History
2012
The Creation
Mike Brown brings his idea for the World’s Strongest Coffee to life, creating the recipe + roasting process for Death Wish Coffee.
2013
Good Morning America
The country was introduced to Death Wish Coffee and orders took off after “Good Morning America” covered the World’s Strongest Coffee.
2016
Super Bowl Ad Airs
DWC became the smallest company to run a commercial during Super Bowl 50, exposing 167 million viewers to the World’s Strongest Coffee.
2018
Caffeinated the Universe
With the help of NASA Food Labs, Death Wish Coffee developed an instant freeze-dried blend of its coffee to fuel the astronauts on the International Space Station.
2020
Historic Homecomings
DWC headquarters moves to historic building from 1889 in Saratoga Springs, NY—the location of our original coffee shop.
2021
Meet Medium Roast
Death Wish Coffee unleashes the medium roast blend, providing the people with a lighter shade of bold.
Team + Culture
HOMEBASE
Built in 1889, our office is in a historic building with architecture inspired by the ancient city of Pompeii that was destroyed by a volcano in 79 A.D. Sick columns, right?
Want a new tee shirt and maybe a new friend? Also located in our office headquarters is The Society of Strong Coffee—an experiential space to shop, to come together as a community, and to caffeinate.
GRIND TIME
The true heroes of DWC, our 23 full-time warehouse employees make sure that your order is always perfect—down to every bean. Watch them roast, grind and bag the World’s Strongest Coffee.
Feeling curious about the process? We offer coffee cuppings for small groups from time to time.